Navigating Market & Product Research

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About Course

Unlock the secrets to building a successful business with our course that focuses on market research, targeting, and understanding various types of audiences. In this course, you’ll master the skills needed to identify profitable markets, discover high-demand products, and effectively target your audience. Whether you’re starting a new business or looking to grow an existing one, this course provides the strategic insights necessary to make informed decisions and boost profitability.

Through a combination of practical lessons, case studies, and real-world examples, you’ll gain the tools needed to succeed in today’s competitive market.

What Will You Learn?

  • The fundamentals of market research and why it’s crucial to business success.
  • Techniques for identifying high-demand, profitable products.
  • How to analyze competitors and market trends.
  • Targeting strategies: defining your ideal customer and building customer personas.
  • Audience segmentation: dividing your market based on behavior, demographics, and needs.
  • Developing marketing strategies that appeal to specific audience segments.
  • Using data and analytics to refine targeting and product decisions.
  • Tools and resources for market and product research, including keyword and trend analysis.
  • How to validate product ideas before launching.

Course Content

MODULE 1

  • INTRODUCTION TO PRODUCT AND MARKET RESEARCH
    05:00

MODULE 2

MODULE 3

MODULE 4

MODULE 5

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