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(3 Ratings)

Information Marketing

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About Course

In this comprehensive course on Information Marketing, students will dive deep into the art and science of market research, targeting, and audience segmentation. The course will cover how to identify profitable markets, define and analyze target audiences, and understand the different types of audiences to effectively tailor marketing strategies. By mastering these skills, students will learn how to maximize their marketing impact and drive growth for businesses, startups, or personal brands.

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You must be a Misfits Courses Subscription member to access this content.

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What Will You Learn?

  • The fundamentals of market research and its importance in information marketing.
  • How to conduct both primary and secondary market research.
  • Effective strategies for identifying and analyzing target markets.
  • Defining and segmenting audiences based on demographics, behaviors, and interests.
  • Understanding the different types of audiences and their unique needs (e.g., B2B, B2C, niche markets).
  • Practical techniques for developing customer personas to guide marketing strategies.
  • How to craft marketing messages that resonate with the right audience.
  • Tools and technologies for gathering data and insights on potential customers.

Course Content

1. INTRODUCTION TO INFORMATION MARKETING

  • INTRODUCTION TO INFORMATION MARKETING
    02:58

2. INFORMATION MARKETING EXPLAINED

3. MARKET RESEARCH/FINDING A PROFITABLE NITCH

4. MARKET RESEARCH USING GOOGLE

5. TARGET AUDIENCE USING FACEBOOK SEARCH BAR

6. FLEX TARGETING

7. ZERO TARGETING

8. LOOK ALIKE AUDIENCES AND TARGETING

9. CONNECTIONS TARGETING

10. USING THE AUDIENCE INSIGHTS TOOL ON FACEBOOK

11. THE ULTIMATE TARGETING GAME PLAN

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