E-commerce Advanced

What Will You Learn?

• Foundations of eCommerce: Understand different business models (B2C, B2B, C2C) and the eCommerce ecosystem.
• Platform Selection: Explore popular eCommerce platforms (Shopify, WooCommerce, Magento) and choose the right one for your business.
• Website Design & User Experience: Learn best practices for creating a user-friendly, responsive website that converts visitors into customers.
• Product Sourcing & Inventory Management: Discover strategies for sourcing products, managing inventory, and dealing with suppliers.
• Digital Marketing Strategies: Master SEO, content marketing, social media advertising, and email marketing to drive traffic and sales.
• Payment Processing & Security: Understand payment gateways, transaction security, and building trust with customers.
• Customer Service & Retention: Develop strategies for exceptional customer service and building long-term customer loyalty.
• Analytics & Optimization: Learn to use analytics tools to track performance, understand customer behavior, and optimize your store for growth.